Jan 16, 2026
What actually happens when ambitious pet business owners step
away from their facilities
and into a room built for growth?
How do these businesses move faster in three months than others do
in three years?
And what changes when you stop trying to solve problems alone and
start tapping into
collective experience?
In this episode, I’m back home at Town Farm after a whirlwind trip
to the U.S., sharing
behind-the-scenes audio and reflections from our first Elite
Mastermind of 2026 in Austin,
Texas. You’ll hear directly from members as they walk out of the
room admittedly tired, fired
up, and already implementing serious changes. This meeting, new
facility plans were being
redrawn in days, there were pricing breakthroughs, and business
expansions taking shape on
the spot.
I also unpack the recurring themes that surfaced across the two
days: why most owners still
default to chasing volume instead of raising value, why pricing
must become a standing
agenda item in any serious business, and how decisive action, even
when something doesn’t
work out, is a hallmark of high-performing operators.
If you’ve ever wondered what Elite actually looks like inside the
room, this episode gives you
a front-row seat.
In this episode, you’ll discover:
- The Speed of Leverage – How the right inputs
can collapse months of decision-
making into days. - Pricing as a Growth Lever – Why increasing
prices is still the most underused tool in
pet business. - The Power of the Room – What happens when
experienced operators openly share
what’s working. - Decisive Leadership – Why fast, clear action beats waiting for perfect conditions.
- Cross-Pollination of Ideas – How fresh
perspectives unlock opportunities you can’t
see alone.
Before our next Elite meetings, we’ve got IMPACT 2026 coming up
in Florida on February
16th and 17th — two days dedicated to Disneyfying your dog daycare
and building a
premium, future-ready business. Half-price tickets are available
until January 31st.
Go to www.petbusinessmarketing.com/impact2026
Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for.
And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026
To grab a copy of my latest book Mission Enrich, click here now
Huge thanks to our sponsors PawPal, who’s amazing services you can find more about here: