Mar 13, 2026
Are you ambitious about growing your pet business but feel like you’re missing the systems to actually make it happen?
Have you been to the big industry conferences but walked away thinking, “That was interesting… but what do I actually do next?”
And what if the real key to growth isn’t more information — but better structure, accountability, and the right people around you?
In this episode, I’m doing something a little different. Rather than me interviewing a guest, I’m the one in the hot seat. Tim Jackson — my Enrich U partner, Elite member, and Dean of Enrich U — turns the tables and interviews me about my brand-new programme, the Dog Daycare Success Academy.
We recorded this during day one of an Elite Mastermind meeting here in Sunderland, just after I presented the new programme to the group. Naturally, there were plenty of questions — about why I’m evolving the Elite Mastermind, what problems the new academy is designed to solve, and why the pet industry is entering a new era where the old ways of running a daycare simply won’t cut it anymore.
This episode is part one of a longer Q&A where we dig into the thinking behind the programme, the changing landscape of the pet industry, and the marketing assets modern dog daycare businesses need if they want to compete and grow.
In this episode, you’ll discover:
- Why Elite Needed to Evolve – The thinking behind transforming the mastermind into the Dog Daycare Success Academy.
- The Missing Marketing Assets – The systems most daycare owners don’t have (but desperately need).
- Why the Industry Is Changing – How increased competition and smarter operators are raising the bar.
- From Ideas to Implementation – Why structured curriculum and immersion events accelerate progress.
- Building a Business Asset – How the academy helps owners make their facilities more valuable, scalable, and profitable.
If you want to learn more about the newly launched Dog Daycare Success Academy, click here now
Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: https://pawpal.uk