Jul 14, 2023
Have you ever had an idea for a pet product and wondered how to
take it to market?
Then tune in because in episode 306 I'm talking to Alex McKinnon of
Kinn Inc, who has successfully taken a bunch of products to market
that help doggy daycare and boarding businesses save time and
money, have sustainabilty at the heart of the design AND also
employs disadvantaged people.
Alex was born in Florida, but travelled all over the US, and ended
up at Duke University where he studied History and
Spanish.
His passion for all things Spanish led to him moving to Barcelona
where he worked in a coffee shop before being hired by Braun to
work on product innovation. He went back to the USA to study and
got his MBA in international business and finance, before working
and living in Germany working on Brauns coffee products
division.
In 2011, after moving back to the USA Alex discovered that a lot of
vets were struggling to give dogs medication, so he developed a
pill crushing product.
Through further research with his vet friend, Alex discovered that
simply putting a dog bowl in a dishwasher doesn't kill salmonella
and a bunch of stomach viruses, which ultimitely led to the
creating of Kinns flaghip product, the Kleanbowl.
Alex talks us through the whole Kleanbowl joureny, including the
research, design, manufacture and marketing of his amazing
product.
Tune in to discover;
* The value of doing time studies in your pet business to
see where you, and your staff can be more efficient
* How speaking to client about the problems they are facing will
lead you to develop a profitable pet product solution
* Why pet production innovation is about product
iterration, as you'll rarely get it 100% right the first
time.
* The breakthrough moment when Alex realised he was in the time and
money saving buiness, rather than the sanitation and environmental
business.
* How the right kind of feeding bowl can change the canine
world!
Alex is a super smart and passionate pet professional and you'll
get SO much value from hearing his inspirational story.
You can find out more about Alex and Kinn Inc by clicking here www.kinninc.com
How can Kinn help you video? www.SolutionsByKinn.com
Staff retention success story video www.KleanbowlWorks.com
Questions or want to schedule an assessment conversation? alex@kinninc.com
Remember, if you are a USA based pet business owner you need to
grab a ticket for my Pet Business Premium Pricing Secrets
Masterclass in Orlando on September 30th. This is my last LIVE
seminar in the USA in 2023, click here now to grab
a ticket.
If you want more help and advice from me then you should grab a
copy of my brand new book, How to Disnify Your Pet
Business, click here to get
your copy now
If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
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