Jun 26, 2020
The biggest cock up I made in my pet business journey was when I opened an online store in 2015. First mistake was having a 'build it and they will come attitude' They don't BTW. Next mistake was I 'outsourced' my marketing and trusted so called 'experts' with my hard earned cash. They spent it galdly but I got no...
Jun 19, 2020
Alex the video guy is back, and we are fully into our 'post-lockdown' marketing blitz (as you should be too). Alex is putting together a documentary AND leverage his expert video making skills by creating an online course. Dom points out how super smart this is as what Alex is really creating are 'assets' he can...
Jun 12, 2020
How do you turn a dog owning total stranger into a profitable customer for life? Well, it's not about how fancy your logo is, or how good your SEO is, OR how many times you post on Facebook....NO dear listener. It's actually about how you build a relationship BEFORE you sell your services, and it's much easier to sell...
Jun 5, 2020
Today I'm giving you a sneak peak behind the INSPIRE curtain and you have a meaty snippet of my opening presentation 'Operation Re-think'. See, as we leave lockdown there's lots of talk about 'Re-starting' 'Re-booting' 'Re-inventing' your business, but the danger with that is you jump straight on the hamster wheel...