Jul 30, 2019
Are you a pet professional who is too self-conscious to use video, not interesting enough to get yourself in the paper, and does the thought of writing a book fill you with fear? Well, this podcast holds the answers to your self-promotion problems, because it's a special sneak peak behind the scenes at the...
Jul 28, 2019
In today’s ‘Bonus’ Episode Dom is sharing the PT Barnum promotional trick you can use to boost your pet business and leapfrog the competition. There’s also a ‘behind the scenes’ peak at this years marketer of the year presentations from IMPACT 2019. Early bird tickets for IMPACT 2020 are only available until...
Jul 26, 2019
If you've ever felt stuck in the mud with your pet business, or that your marketing plan just isn't working, then this weeks episode will clear the fog, and help you get clarity about what you need to do to turn things around. We're also sharing success secrets from the recent Cricket World cup which Alex and I...
Jul 19, 2019
Have you heard of the Sunk Cost Falllacy?
The sunk cost fallacy is where the decisions you make are tainted by the emotional investments you accumulate, and so the more you invest in something the harder it becomes to abandon it. Farmville and candycrush are a good example of this. The more time you invest in a game...
Jul 12, 2019
This week Dom was having a nightmare of a week. He had van troubles, chicken problems and was unable to get Toby’s birthday present to work #epicDadfail
I was getting so frustrated that I don’t have the technical knowledge to fix , well anything really. Then I remembered that is how your clients feel too. They...