May 31, 2019
How do you measure success in your pet business? Well, a good barometer to go by is how receptive your tribe is to what you offer them. If you find selling difficult then you probably don't have a great connection with your 'tribe'. This is where Facebook loving Social media 'gooroo's get it 200% WRONG. They measure...
May 24, 2019
Do your prospects and clients think you are memorable? Do they tell stories about your business to other dog owners? Do they feel a connection when they read your marketing materials? Sadly, if you are only marketing on Facebook, then the chances are you AREN'T memorable at all. See your brain is programmed to forget...
May 17, 2019
Do you struggle to create content to promote your pet business? What if I told you you could take a sentence and turn it into a story, then turn it into an email, and then turn it into a blog, then turn it into a book, and then a seminar! Find out how in this weeks episode of the show. Then go to Amazon, grab a copy of...
May 10, 2019
How effective and useful is Facebook when marketing your pet business? Well, that depends. Do targetted paid adverts that send people to an email list and you'll probably do well. However, do waste of time free 'engagement' type stuff on there and you likely have little success, not only that but if you use FB...
May 3, 2019
We have a new chicken at Town Farm. She's a red called Ruby, and she's a refugee from up the road. Ruby has to go through the painful process of integrating with our existing brood which is natures way of sorting the weak from the strong. A similar thing happens when you start your pet business, but you get to...